10 Best Lusha Alternatives in 2026, Ranked by Data Quality

The best Lusha alternatives in 2026 are FullEnrich, BetterContact, Findymail, Enrow, LeadMagic, Icypeas, Prospeo, Wiza, Datagma and CompanyEnrich. Lusha is quick and cheap, from $37.45 a month for 4,800 credits a year, and teams leave it for one reason more than any other: you pay for every reveal whether the data is right or not, and on a hard segment the misses add up faster than the hits.

A note on how this list is ranked. Nobody can honestly rank contact data by quality from the outside, because quality is a property of your segment, not of the vendor. So the order below reflects what each vendor commits to and can be held to: whether it charges for a miss, whether it verifies before it bills, whether it guarantees a bounce rate, and how many sources it checks before giving up. Vendors who commit to something specific rank above vendors who only claim a big database.

• The biggest shift since Lusha's generation of tools: waterfall enrichment. FullEnrich and BetterContact query 15 to 20+ data sources per contact and only charge when one of them delivers.
• Most of this list bills on results, not attempts: Findymail, Enrow, LeadMagic and Icypeas all charge only for found or verified data. Lusha charges per reveal either way.
• Findymail is the only one here that puts a number on quality: a guaranteed bounce rate under 5 percent.
• BetterContact starts at $15 a month and Enrow at $17, so testing the waterfall model costs less than one month of Lusha.

Tool by tool, with the credit models spelled out, below.

What Lusha costs, and where the model bites

Lusha prices in credits with a free tier at 40 credits a month on one seat. Starter is $37.45 a month on annual billing for 4,800 credits a year, Pro is $48.95 for 7,200 credits and two free seats, and Premium is $259.95 for 40,800 credits and five seats. Scale is quoted. Those annual figures were running under a time-limited summer sale when we checked, against list prices of $49.90, $69.90 and $399.90, so verify before budgeting.

The complaint that drives switching is not the price. It is that Lusha reveals what it holds and moves on. There is no refund when a number is dead, no published fill rate to check your segment against, and a credit spent on a wrong email costs exactly as much as a credit spent on a right one. The tools below attack precisely that: almost every one of them bills on verified results rather than attempts.

All ten alternatives at a glance

Published rates on 17 August 2026, each read on the vendor's own pricing page. The last column is the point of the table: what the vendor actually commits to on quality.

Two models dominate this table and they are worth separating. Waterfall tools (FullEnrich, BetterContact) sit on top of many providers and try each in turn, so you buy coverage. Single-engine finders (Findymail, Enrow, Icypeas, LeadMagic) sell their own resolution and verification, so you buy a hit rate. Both bill on results. Lusha does neither.

How waterfall enrichment actually works

The mechanism is worth understanding before you buy it, because it explains both the price and the hit rate. A waterfall tool holds contracts with many enrichment providers. When you submit a contact, it queries the first source; if nothing verified comes back, it moves to the second, then the third, down the chain, and stops the moment one source returns data that passes verification. You are billed once, for the result, regardless of how many sources were tried on the way.

Three consequences follow. Coverage compounds: if each source finds 60 percent of a segment, three independent sources in sequence can reach into the mid-90s, which is why waterfalls shine on hard segments where any single database disappoints. Verification is structural, not optional: the waterfall needs it to decide when to stop, so every result you pay for has already been checked. And the per-credit price runs higher than a single-source credit, because the vendor pays its providers for the misses you never see.

The practical rule: waterfalls earn their premium when your lists are international, niche or senior, the segments single databases cover worst. On a mainstream US SMB list, a cheaper single-engine finder like Icypeas or Enrow often lands the same hit rate for a third of the credit price. Run both against the same 200 contacts before deciding.

The 10 best Lusha alternatives

1. FullEnrich

The waterfall reference. FullEnrich queries more than 15 enrichment vendors per contact, in sequence, and bills a credit only when a verified result comes back: one credit for a work email, ten for a mobile number, three for a personal email. Pro is 55 EUR a month for 1,000 credits with unlimited users, credit rollover, an API and an MCP server; a free trial starts with 50 credits and no card. Enterprise is custom, with bring-your-own-API-key terms for teams that already hold vendor contracts.

The trade against Lusha is direct: instead of one database's coverage, you get the union of many, and instead of paying per attempt you pay per find. The cost is that a credit is more expensive than a cheap single-source credit, so FullEnrich wins when your segment is hard and loses when any single vendor already covers it well.

2. BetterContact

The other serious waterfall, and the cheapest way to test the model. BetterContact runs each contact through more than 20 data sources and charges only when the result is valid: one credit per email, ten per mobile. Starter is $15 a month for 200 credits, Pro is $49 for 1,000 with a slider up to 50,000, and Enterprise starts at $799 with bring-your-own-keys. Verification is included, credits roll over, and a free account starts with 50 credits.

Its own pricing page makes the argument bluntly: the sources it bundles would cost several hundred dollars a month bought separately. Discount the marketing framing and the structural point survives: one $49 subscription replaces a stack of single-vendor accounts you would otherwise juggle in a spreadsheet.

3. Findymail

The only vendor on this list that puts a number on quality: emails come verified with a guaranteed bounce rate under 5 percent, and you are not charged when nothing is found. Starter is $99 a month for 5,000 finder credits plus 5,000 bonus verifier credits for cleaning lists from other sources, with a slider up to 100,000+. One email costs one credit, a phone number ten, credits roll over up to twice the plan, and Clay ranks it first for email finding and verification.

Its pitch against Lusha-style tools is the arithmetic of usable data: a cheaper credit that bounces 15 to 25 percent of the time costs more per deliverable email than a dearer credit that arrives verified. If your sending domain's reputation matters to you, that argument is hard to ignore.

4. Enrow

The budget single-engine finder, with clean economics: credits are shared across the email finder, phone finder and verifier, no result means no charge, and paid tiers from Pro upward carry unlimited team members with zero seat fees. Start is listed at $17 a month for 1,000 credits, Pro at $87 for 10,000, Scale at $397 for 50,000, and a pay-as-you-go option exists alongside the subscriptions. Its billing toggle discounts annual terms steeply, so check which basis you are looking at before comparing.

Enrow also ships an MCP server on every tier, which puts it, with FullEnrich and LeadMagic, in the small group here already usable directly from an AI agent.

5. LeadMagic

The developer-flavoured option: 15+ enrichment endpoints behind one API, one shared credit pool, and a pay-per-result rule with zero charge on failed matches. Basic is $41 a month on annual billing for 24,000 credits a year, Essential $83 for 60,000, Growth $208 for 240,000, with monthly billing higher. Credits roll over up to two months banked, and the stack includes native Clay, Apollo and Smartlead integrations plus an MCP server.

Where Lusha is a browser extension with a database behind it, LeadMagic is plumbing: it assumes the workflow lives in Clay, a CRM or your own code, and prices accordingly. For a team automating enrichment rather than clicking through profiles, that is the right shape.

6. Icypeas

The price floor for verified email finding. Basic is $19 a month for 1,000 found emails, Premium $39 for 4,000, Advanced $89 for 10,000, and Hypergrowth $499 for 100,000, which works out at half a cent per email. You pay only for emails that come back verified and deliverable, catch-all verification is included, credits roll over, and every tier carries the API plus Make, Zapier and n8n integrations.

Phone numbers are the gap: Icypeas lists its phone finder as coming soon, so if mobiles are why you bought Lusha, pair it with a phone-capable tool from this list or look at Datagma below.

7. Prospeo

The closest thing here to a full Lusha replacement rather than a finder: a searchable database with 41 filters, intent topics, lookalike search and a Chrome extension, plus verification built into the email finder. A free tier gives 100 credits a month. Starter is $49 a month, or $37 on annual billing with 24,000 credits a year delivered upfront; Growth is $99, or $74 annual with 60,000; Pro is $249, or $187 annual with 180,000. Unused credits roll over.

BetterContact's own waterfall lists Prospeo among its sources, which tells you where it sits: a real data engine in its own right, priced per user like Lusha but with markedly larger credit grants at the same money.

8. Wiza

The LinkedIn-native pick, and the one whose model diverges most from credits: on annual billing, email reveals are unlimited. The free plan gives 20 valid emails and 5 phone numbers; Email is $83 per user per month billed at $990 a year with unlimited email reveals and phone numbers at 35 cents each; Email + Phone is $166 billed at $1,990 with both unlimited. Exports cap at 2,500 a month per user and the team tier is quoted.

Wiza's core motion is exporting Sales Navigator searches into clean, verified CSVs, which makes it the most direct replacement for the reveal-and-export workflow Lusha users actually run. The same caution applies to it as to every extension that sits on LinkedIn: understand what it does with your account before you standardise on it. Our guide to LinkedIn Chrome extensions covers that risk in detail. LinkedIn's User Agreement forbids software that scrapes or copies profile data beyond what it permits, and that clause applies to every extension on this page equally.

9. Datagma

The mobile specialist. Datagma prices in credits where one credit is a verified email and thirty are a mobile number, phone data is mobile-only by design, and catch-all emails are free. A free-forever tier covers 90 verified emails and 3 mobiles a year; Regular is 39 EUR a month billed yearly for 36,000 emails or 1,200 mobiles a year; Popular is 79 EUR and Expert 209 EUR, all with ten seats included, twelve-month credit rollover, Sales Navigator export and a WhatsApp integration.

If connect rate on the phone is the metric you buy data for, the mobile-only stance matters: no landlines padding the fill rate, and credits flex freely between emails and mobiles inside one pool.

10. CompanyEnrich

A different category, included because a growing share of teams leave Lusha for account-based workflows rather than person lookups. CompanyEnrich is a company-data API: enrichment, search, semantic and lookalike search, headcount and funding data, with a published credit cost per endpoint, company enrichment at one credit, an email find at ten, a mobile at thirty. Starter is $49 a month for 5,000 credits, Pro $149 for 50,000, Scale $549 for 500,000, and a free trial carries 500 credits.

Its per-credit price at the Scale tier is about a tenth of a cent, which makes it the cheapest raw data on this page by a distance. The honest caveat is that it is an API for builders, not a reveal tool for reps: if nobody on the team writes code or runs Clay, it is the wrong shape, however good the unit economics.

Cost per verified email and mobile, compared

Monthly sticker prices hide the number that matters: what one verified contact actually costs. Derived from each vendor's own published tiers and credit ratios, at the entry paid tier unless noted:

Read the table with the billing rule attached, because it changes the real cost. Icypeas, Enrow, Findymail, LeadMagic, FullEnrich and BetterContact charge only when a valid result comes back, so their figures are the price of a contact you can actually use. Lusha's 9 cents buys an attempt: on a segment where 3 reveals in 10 are wrong, the effective price per usable contact is closer to 13 cents, which is how a tool that looks mid-priced quietly becomes the most expensive line in the stack.

On mobiles the spread is wider than on emails: 20 cents at Findymail to 55 at FullEnrich, with Wiza's flat 35 cents in between. If phone outreach is the reason you buy data, compare on the mobile column and treat the email price as the tiebreak, not the other way around.

Where Swarmhit fits, and where it does not

Swarmhit is not a Lusha replacement and putting it in the ranking above would be dishonest. These ten tools find and verify contact data. Swarmhit's job starts once you have it: running the LinkedIn sequence that turns a contact into a conversation, in the platform or through the API if you are embedding outreach in your own product.

Its built-in database of 1B+ contacts across 60M companies is sourced through third-party data providers, with free monthly credits and pay as you go beyond them, and exists so a campaign can be built without leaving the tool. It is not an email-verification vendor, and Swarmhit does not resell the underlying data.

The practical stack most teams land on is exactly two of these layers: a finder or waterfall from the list above chosen on hit rate for their segment, and an outreach tool the verified contacts flow into. Check how the finder's export path fits your sequencer before you commit, because that seam is where most stacks leak time.

How to test data quality before you commit

The vendor demo is worthless for this, because every vendor looks excellent on the segment its own marketing chose. Run the same test on all of them instead:

• Take 200 real accounts from your pipeline, not from a list the vendor suggests. Include the awkward ones.
• Count fill rate by field, separately for email and mobile. A vendor can be excellent on email and useless on phone for the same records.
• Send or dial a sample. A contact that exists and a contact that answers are different metrics, and only one of them matters.
• Price the test in each vendor's own units, and note who charged you for the misses. On most of this list the misses are free, which is precisely the property Lusha lacks.

Free tiers make the bake-off cheap: BetterContact and FullEnrich start with 50 credits each, Prospeo gives 100 a month, Wiza 20 emails, Datagma 90 emails a year, and Icypeas hands new signups 50. That is enough to run a real comparison before anybody signs anything.

Switching from Lusha: a 30-minute migration checklist

Leaving a data tool is easier than leaving a CRM, because the data layer holds nothing you cannot export. The order that avoids paying twice:

• Export everything first. Pull your revealed contacts out of Lusha as CSV while the subscription is live; credits and reveals do not survive cancellation.
• Run the 200-account test on two or three candidates from this list before cancelling anything. Free tiers cover it, and the result decides the shortlist better than any review site.
• Check the integration path before the price. If your workflow lives in Clay, LeadMagic and Findymail are first-class citizens there; if it lives in a CRM, confirm the new tool writes to the same fields Lusha did, or your enrichment history forks.
• Re-verify the old Lusha data once, through whichever new tool you pick. Findymail's bonus verifier credits exist for exactly this, and a one-off cleaning pass stops old bounces from poisoning the new sending domain.
• Time the switch to your billing date. Lusha's unused credits expire with the plan, so burn the balance on your backlog segment in the final week rather than donating it.

FAQ

Why do teams leave Lusha?

Usually the billing model rather than the price. Lusha charges per reveal whether the data is right or not, publishes no fill rates, and refunds nothing on a dead number. The current generation of alternatives, waterfall tools like FullEnrich and BetterContact and verified finders like Findymail and Icypeas, bill only on valid results, which changes the economics on any segment with patchy coverage.

What is waterfall enrichment?

Instead of querying one database, a waterfall tool tries many providers in sequence for each contact, stops at the first verified hit, and charges you once. FullEnrich checks more than 15 sources and BetterContact more than 20. The result is higher coverage than any single vendor, at a higher price per credit but a lower price per usable contact on hard segments.

What is the cheapest Lusha alternative?

BetterContact at $15 a month and Enrow at $17 are the cheapest paid entries, and Icypeas at $19 undercuts Lusha with verified-only billing. On raw unit price, CompanyEnrich's Scale tier reaches about a tenth of a cent per credit, but it is a company-data API for builders rather than a reveal tool. Several free tiers exist for testing before any of that.

Which Lusha alternative has the most accurate data?

Judged on commitments you can hold a vendor to: Findymail, which guarantees a bounce rate under 5 percent and does not charge on a miss. The waterfalls, FullEnrich and BetterContact, make a different but equally checkable promise: many sources tried, billed only when one delivers. Accuracy on your segment still needs your own 200-account test.

Do I still need a separate outreach tool?

Yes. Everything on this list stops at the data: emails found, numbers verified, records enriched. Sending sequences, rotating senders and handling replies is a different product. Our guide to LinkedIn automation tools covers that second half, and the safety rules are worth reading before the tooling is chosen.

The short version

If Lusha is failing you on wasted credits, the fix is a billing model that only charges for valid results: FullEnrich or BetterContact if coverage is the problem, Findymail or Icypeas if deliverability is, Enrow or LeadMagic if price is. Prospeo is the closest like-for-like platform swap, Wiza owns the Sales Navigator export motion, Datagma owns mobiles, and CompanyEnrich is the builders' pick for company data. If you want an all-in-one platform with a sequencer instead, that is a different comparison, and our Apollo alternatives guide covers it.

Whichever you choose, run the 200-account test first, keep the misses free, and keep the outreach layer separate. For raw data APIs priced per record rather than per seat, our People Data Labs alternatives breakdown covers that adjacent category.